Pitch Deck

LOCUS™

The New Science Of Vehicle & Passenger Communication

Locus - Rideshare Display

RideShare Displays Inc.
19 Gardner Road
Fairfield, NJ 07004
(973) 997-1846
info@ridesharedisplays.com

Ride Industry Problems

  • Drivers are unable to identify passengers at pickup point.
  • Customers are confused which vehicle is theirs.
  • Reports of predators luring passengers using bogus signs.
  • License plates often obscured, many states lack front plates, not secure, etc.
  • The problems increase exponentially as the size of the venue increases. i.e. airports, designated pick-up points, etc.
  • Drivers sometimes use vehicles not registered in the database, resulting in the wrong information being sent to the passenger.
  • Lack of Title III compliance – ADA accessibility and/or accommodations.
  • No universality, a knowledge of the local language is required.
  • Lack of driver emergency or medical alert notification.

Media Coverage of Problems

These weaknesses in customer identification and contact technology have generated significant media coverage.

  • Woman - 22 Raped After Getting Into Car She Thought Was Lyft Driver - Chelsea Patch
  • DC Police: Man Posing as Uber Driver Sought for Assault - USA Today
  • Police Warn, as Robbers Posing as Uber Drivers - CBS Chicago
  • The Perils of Being Mistaken for an Uber Driver - NPR
  • People Keep Getting Into Strangers Cars Because They Think It's Uber - USA Today
  • Don't Be That Guy That Orders Uber and Hops Into the Wrong Car - Mashable.com
  • Uber and Lyft Drivers Work Dangerous Jobs – But They're Both On Their Own - Wired
  • Feds Say 'Uber Must Comply With ADA' - New Mobility

The Growing Reality of Litigation

Uber’s Private Entity v. Common Carrier Defense Fails
Multiple class action lawsuits have been filed against Uber and the rideshare industry for discriminatory practices and failing to provide accessibility/accommodations for the disabled/impaired - violations of Title III (42 U.S.C. §§12181–12189) - Americans with Disabilities Act (ADA). Uber repeatedly claimed it was exempt, stating its private entity status, it does not provide public transportation services, it is a technology company, it is not a common carrier, it contracts with independent drivers and does not own any vehicles.


Recent Rulings Against Uber Establish Benchmarks For Entire Ride Share Industry
A recent ruling by The Department of Justice, “The ADA applies to private entities that are primarily engaged in providing transportation services, even if a company is not a public accommodation. Uber may not contract away its ADA responsibilities as it provides an on-demand service.”

In Jane Doe v. Uber Technologies, Inc. “Common carriers must use the highest care and vigilance of a very cautious person. They must all do what human care, vigilance and foresight reasonably can do under the circumstances to avoid harm to passengers. While a common carrier does not guarantee the safety of its passengers, it must use reasonable skill to provide everything necessary for safe transportation, in view of the transportation used and practical operation of the business.”

Rise of Legal Alliances Monitoring the Ride Share Industry
Worth noting is that the huge number of lawsuits has generated legal alliances such as www.LegalRideshare.com, www.RideshareLaw.com and www.UberLawsuit.com specifically addressing claims targeting the rideshare industry. Undoubtedly, these firms will make the most of any weaknesses or susceptibility in the industry.

Locus™ System Overview

  1. The system displays a unique identifier sent by the rideshare company to both the driver’s and the passenger's cell phone. The universally recognized identifier, located in the windshield area matches the identifier on the passenger’s cell phone.

  2. Voice prompts guide the passenger to the vehicle and are particularly important when the vehicle is inaccessible and not in direct view. This ADA compliant feature is vital for the visually impaired.

  3. LOCUS™ includes driver emergency and medical alert notification systems, programmable messages for ride pooling/sharing, designated pick-up points, destination, civic pride messages and autonomous vehicles.

Locus System Overview - RideShare Display

The Locus™ Benefits

The Locus™ System Enhances Profitability through Operational Cost Reduction

Although no audits are available, it stands to reason Locus™ with its multiple efficiencies in connecting passengers with the correct vehicle, including the visually and hearing impaired, will produce significant cost savings and have a positive impact on profitability. The following graphic is just a partial list of the administrative and logistic areas where savings will be achieved.

Locus System Benefits - RideShare Display

PATENT

U.S Patent, Application No. 14/723,049
Quayle 8/3/2017
Vehicle Identification System

The RSDI patent is a massive barrier to entry which incorporates ADA compliance. The patent is applies to rideshare identification and security badges using wireless technologies to initiate, receive and transmit signals to a designated recipient. RSDI plans to license the technology with an option to buy Badges.

Application Areas

  • Vehicle Identification
  • Autonomous Vehicles
  • Ride Pooling/Sharing
  • Designated Pick-Up Locations
  • Emergency Notifications
  • Security ID’s, Employee
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Competitive ID Systems

Competitive ID Systems - Uber - RideShare Display

Uber – SPOT/BEACON

Passenger selects 1 of 6 colors from a color wheel app downloaded on their cell phone.

Disadvantages:

  • Rider is required to select a color
  • Many users are color blind/visually impaired
  • Confusing - Lacks unique ID
  • Lacks voice prompts/location directions
  • Lacks message/destination/pick-up point, civic message capability
  • Lacks emergency or medical alert notifications
  • Not ADA compliant
Competitive ID Systems - Lyft - RideShare Display

Lyft – AMP

A text message is sent to the passenger's cell phone alerting which of 6 colors to watch out for.

Disadvantages:

  • Many users are color blind/visually impaired
  • Confusing - Lacks unique ID
  • Lacks voice prompts/location directions
  • Lacks message/destination/pick-up point, civic message capability
  • Lacks emergency or medical alert notifications
  • Not ADA compliant
  • Requires knowledge of local language

Huge Global Captive Car Market

Captive Car Market - RideShare Display
Source: Statistica 2017

From 2016 to 2025, the number of vehicles in the eHailing market are projected to increase by 100% from 6 to 12 million. Besides the ride sharing industry statistics, these projections include taxi companies using apps to connect with customers e.g. eTaxi

Locus Field Test Phase - RideShare Display

Locus™ Field Test Phase

Prior to scaling to meet commercial volumes, Management plans to conduct a field test of Locus™ with 200 + vehicles operating in real world conditions. The test will focus on vetting the following system features:

  • Execution of unique identifier and the Bluetooth connectivity to the driver's cell phone.
  • Rider detection and transmission of the verbal prompts to the rider’s cell phone.
  • Acceptance by the National Federation of the Blind and National Association for the Deaf.
  • Functionality of dynamic messaging for car pooling, designated pick-up points, messaging, etc.
  • Emergency Notification System – A hidden wireless button, activated by the driver, immediately forces a flashing message - “CALL POLICE”.
  • A switch located on the back of Locus™ activates a “MEDICAL EMERGENCY” notification.

Investment and Use of Proceeds

Funding - $2 million to finance the final stages of engineering, tooling and to commence production for ride share company field testing. Followed by national production scale up and promotion.
Use of Proceeds
The proceeds of the $2,000,000 will be used for the following product completion costs:

  • International Patent Fees - $90,000
  • Finalize Engineering - $185,000
  • Low Energy Bluetooth Development Kit - $55,000
  • Field Programmable Logic Array (FPGA) Conversion - $150,000
  • Casing and Mounting Revisions - $40,000
  • Tooling, Molds, Packaging, Misc - $85,000
  • Field Testing - $90,000
  • G & A - $180,000
  • Advertising, Promotion and Salaries - $195,000
  • App Replacing Third Party Ride Share Company - $80,000
  • Legal and Success Fees - $425,000
  • Equipment - $150,000
  • Miscellaneous - $275,000
  • Total - $ 2,000,000

Business Exit Strategy Options

Prior to scaling to meet commercial volumes, Management plans to conduct a field test of Locus™ with 200 + vehicles operating in real world conditions. The test will focus on vetting the following system features:
  • Exclusive license of technology
  • Multiple licenses of technology
  • Sell technology (IP)
  • Sell company
  • Go Public